Mobile is the future. No one doubts that, and those that do are clearly riding their tiny rafts toward the inevitable plummet off the edge of the waterfall.
What is interesting is how these different mobile OS choices are defined (e.g. available apps, number of users, types of users, user engagement, developers, just to name a few), and what those definitions mean for the larger mobile landscape.
Many people argue for the benefits of iOS over Android, and vice versa, and I think the choice that most people make to go with one operating system or another isn’t driven by some core ethos or belief in how a mobile operating system should behave, it’s driven by far simpler forces – popular culture, how much money is in their wallet, and what feels right.
When it comes to the tablet space, iOS is the clear winner, having scooped up both the lion’s share of the market as well as customer satisfaction. I find it somewhat painful to watch owners of most other tablet devices struggle with basic functionality; I’m left with the feeling that someone, somewhere has done them a disservice by recommending something that did not fit their needs, having pushed some other device into their hands instead.
Where things start to blur, however, is when people start looking to devices outside of the mobile device market, things like connected TVs, appliances, and other gadgets. A person who isn’t fond of Apple can, ostensibly, purchase a Roku box for streaming content to their TV, but how well does that really integrate with a person’s home theater setup if they have iOS devices? How about Android? What about Linux? The trick here is that there are some devices that work well together, and some that don’t. Did you happen to buy one of those early Google TVs? How’s that working out for you? Sorry there aren’t more of them out there, turns out people didn’t like them very much. Sad.
The Apple TV is an iOS device, however, and I think it fills a key role in Apple’s connected living room idea. I’ve talked about this in past posts, as well, but something that many people don’t take into account is the fact that the Apple TV runs iOS, but in a form that isn’t immediately recognizable to most people.
Apple has created a chain of interconnected devices which, on their own, may seem unremarkable. Start linking them together, however, and they become far stronger and more capable than they were on their own.
I’ll end with a little story. I spent a half on the phone with a man recently, trying to help him compose and reply to an email on his new Android phone. I felt sorry for him. He had never owned a smartphone before, and was having a very difficult time using the device. For whatever reason, data was not enabled on his phone and he had to find the setting to turn it on before he could actually send the email. He was very frustrated, and it was clear that he wasn’t feeling confident. He was told that this device was very “user friendly” and that it “just worked”, but his experience demonstrated otherwise. That same night, I had some friends over, many of whom are involved in some sort of music production or performance, or who simply have great taste in music. They were sharing their favorite tracks and videos on my TV, all from their phones, all without having to fiddle with a remote or web browser. They were laughing and talking, all able to discuss and converse without needing to configure anything. They just tapped the AirPlay button and sent the media to the Apple TV. Zero configuration, zero setup.
From where I was sitting, it looked like magic.
Then it must be one, right?
When Apple released its new AppleTV, I asked one of the questions that I should really learn to stop asking with Apple products: “So what?”
What I forget constantly is that Apple figures all of its new products into a wonderful long-term strategy that is often hard to decipher but beautiful to watch unfold. The AppleTV was one of those devices that didn’t really have a place in my heart until I started using it, and it’s become even more incredible with the recent unveiling of iOS 5.
When I started using my iPhone, I discovered a little jailbreak-only app that allowed me to mirror my iPhone’s screen on my TV, which allowed me to do things that were (at the time) not possible, like pump music from the iPod app out to the TV and show photos (without creating a slideshow). “It’s like having a computer in your pocket,” one of my friends remarked at the time.
This is heating up now, and I think the barely-mentioned screen mirroring over AirPlay is going to be one of the most life-changing things I’ll experience this side of 2000. I already use my iPad for just about everything in my life, and the Mac Mini sitting just below my TV does very little. Sure, it has some apps installed for design purposes, but they’re all secondary to the writing and creation that I do on a daily basis on my iPad. Sometimes (rarely), I feel like it would be nice to be able to throw what I’m doing on a larger screen and just lean back a little, see the whole thing take shape in front of me. Why is this not a computer, again? Currently, I can do that (sort of) with my iPad via an HDMI cable…but that isn’t really ideal because it means that I have to jockey with cables, and risk damaging ports when things get inevitably jerked around or flexed in strange ways.1
Now, I can dock my iPad, throw the bluetooth keyboard on a desk, and type as much as my little fingers can type without a second thought. This is huge. It means that I can go to a friend’s house, and mirror my display on his or her TV without any setup, without digging around behind the TV to find his or her HDMI port, and without any cables to lose or forget. Just make sure the friend has an AppleTV (which have enough value proposition on their own) and I’m set. It means that businesses don’t have to worry about sales pitches going wrong due to configuration issues anymore. It means that we’re one step closer to a shared classroom where people can contribute anything they’re reading to a discussion without having to be an IT professional to do it.
One step closer to living in the future. Oh wait, we’re already there.
1 I’ve always had problem with dongles or adapter cords. For some reason, the cables alway break or fray internally, and the whole thing fails within a few months of normal use. I like to avoid them whenever possible.