The Target Demographic

One of the things that blows my mind about publishing, apps, etc. is the inability of most developers and/or app reviewers to actually get the target demographic and review said app from that perspective. It’s mind-boggling, really. It’s like all the different flavors of dog food at the store. We look at the “gourmet chicken and rice” that we’re holding in our left hand, and then turn our heads ever so slightly to the right to look at the “savory lamb and herb” in our right and decide either a) the gourmet chicken and rice is better because that sounds healthier, or b) the lamb is better because hot damn I love lamb. The dog? The dog doesn’t give a hoot.

As such, apps for kids are sparse because they’re designed for the people who are buying them- the parents. Kids aren’t buying apps, so the developers want to make apps that parents can look at and say “Wow this is really nice.”

Then there’s this app, which says to parents: “You really have no idea what your kids want,” and then it gives kids something fun to do with just enough silliness to keep them interested. Bravo.

TechCrunch’s take:

So how on Earth is this a product, let alone a real product, and a tech product? Because the founders seem to understand how kids think.

And:

Everything Butt Art is a children’s educational book and app that teaches step-by-step drawing. That’s where the crazy name comes in: every drawing begins with the kid drawing the shape of a butt.

Good stuff all around. Well done, EBA.

Advertisements